Fox Business
5 months agoElon Musk's X may lose $75M by year's end amid advertiser flight: report
Elon Musk's social media platform, X, formerly known as Twitter, may lose up to $75 million in advertising revenue by the end of the year as major brands pause marketing spending on the site.
Internal documents show that more than 200 ad units from major brands like Airbnb, Amazon, Coca-Cola, and Microsoft have either halted or considered pausing ad spending on X.
X has struggled with advertisers since Musk's ownership group acquired the company, and content moderation cuts have received backlash, leading to major brands pausing advertising on the platform. [ more ]